PROJECT JUICE
Over the moon about Blue Moon smoothies
Project Juice customers are sold on the color of Blue Majik beverages AND the benefits
California based
Project Juice works with local, certified organic farms to create delicious, nutrient dense cold-pressed juices, cleanses and plant based foods. They recently started using E3Live Blue Majik for in-store offerings and customers are loving the beautiful blue. We checked in with their director of product development Sascha Weiss to see what’s so Magikal about Blue Majik.
1. Tell us about Project Juice.
Project Juice began as our personal “project” to energize our bodies with superior nutrition. Our interest in cold-pressed juicing and elevating the quality of our food began by necessity, from our own struggles with food allergies and sensitivities. Our interest quickly became a passion after experiencing the undeniable benefits of consuming an organic diet, rooted in clean food and powerful cold-pressed juices.
Today, Project Juice helps thousands live their best lives, by developing and delivering the highest quality cold-pressed juice and clean food, through sustainable methods. We are the West Coast’s rapidly growing, certified organic, non-GMO, cold-pressed juice and clean food company. We cater to a devoted clientele, who range from front-page celebrities and nationally acclaimed fitness experts, to multitasking parents and busy professionals.
2. What products do you use Blue Majik in?
Our
Blue Moon Smoothie has a coconut and almond base blended with Blue Majik— it’s been a top seller since we added it to our menu.
We’ve recently used Blue Majik in an off-menu special: the
Unicorn Parfait. It contains Blue Majik mixed with our house-made probiotic coconut yogurt and is layered with dragon fruit, strawberries, cacao nibs, and coconut.
3. Any tips on how to work with Blue Majik?
For Blue Majik’s color to shine through, start with a light colored base: i.e. almond, coconut, or banana. Blueberries or cacao will limit its color.
4. What do your customers think about a blue beverage?
The response has been really positive, first to its unique color, then for its strong health benefits.
5. What’s next for Project Juice?
We have a number of new juices launching this fall, and a completely new product line also launching this fall. More news to follow!
Follow
@projectjuice on Instagram for juice, smoothie, and other healthy eats inspiration.
Visit
projectjuice.com for store locations and stop by to get a Blue Moon smoothie!